Practical Internet Marketing – Why Even Your Internet Business Needs to Have a Plan

You have likely heard the saying, “If you fail to plan, you plan to fail”. This is especially true when it comes to your internet marketing business because without a very specific plan of action to follow, you will have no true way of knowing if your business is succeeding.

Being without a proper marketing plan for your business is like a general without a battle plan. Imagine how long a general would be in charge if they had no plan of attack. Well your business is no different. You cannot expect to get sale, gain customers, or beat the competition without knowing how to do it.

Now even the most seasoned military leader went through a process of being battle tested. He had to learn how to fight the battles first, then he applied those strategies in order to win one battle after another. You too must learn the tactics that will propel your business to the forefront of the business battlefield.

Build your internet marketing business (battle) plan.

Here are some basic steps you will need in order to get your business plan started:

Research your business model. Make sure you take the time to understand your own chosen business model. When it comes to internet based marketing, an e-commerce store can be quite different then creating your own informational products.

Learn what your business plan needs. As all businesses are different, so too will every business plan also be different. When you learn your business model, then you can also learn what specific requirements that will meets the needs of your business. Make a list of these needs.

Feeling industrious, write your own plan. A business plan can be quite simple or could read like a government budget plan. Do not make it harder then it has to be. You want to be able to understand it. Write a basic plan in a notebook that you can refer to often. You can always change it as you go.

Have one written for you. If you not an expert, then have a professional plan writer create one for you. This is often only needed if you want to get money from banks, but will still be good to have. Expect to pay a decent price for it, but it is well worth it.

To avoid this in the future, simply always make a plan. Even if it is a simple one.

Lack of planning in your business leads to a lack of growth and a lack of direction. You need to know where your going and how to get there if you want your internet marketing business to be successful. By creating a simple plan of action for yourself, even if it is on a napkin, you get an idea of how your business will work out in the long run and will be in a better position to map out your long term business strategy.

Young Men in Business Battling the Good Ole’ Boy Network

There are two ways to do business in a city or town in the United States. You can go with the flow and work with the establishment or your can take your entrepreneurial talents, hard headedness and will and ram it up their ass. What do you mean you ask?

Well lets take any city in the US for instance, there are folks in business, good ole’ boy networks established and they work hard to make sure they get the juice. It is the same way in Nationally run businesses with lobbyists, associations and political favors.

Adam Smith warned us of this, it is not a new thing. It is pretty disgusting if you ask me. You would think that companies with all the juice and power grew their businesses to that size by competing in hard fought markets and industries. But they grow old and tired and why work hard when you can pay your government to run interference or run block from your competition so you can continually score goals. Why bother working hard if you don’t have too? Indeed, isn’t that human nature?

This is the way it has always been done, it is the reality and the way things are. If you think it is anything else you are full of shit. It is what it is and you will have to deal with it or risk being pummeled from out of the blue. Before you start a business you should probably check who your competition is, which clubs they belong too and who their friends and relatives are in a community. If they are too politically connected you need to be extremely careful while risking your capital in a business.

Let me tell you a story; You see when first starting out in business I was into car washing. And I found just such a competitor well connected in the city. Well it was an Owner of a carwash in Thousand Oaks CA in 1990. I had taken clientele from him due to better quality, lower prices and quite frankly better service. Although I must admit, as good as we were, the car wash owner was really no competition, the service was mediocre at best.

When we did a car wash fundraiser across town he went to the city and complained about these kids polluting. He could not complain about us, we were helping for free. The wash water run-off never made it to a storm drain as it flowed into the grass. But that did not stop him from shutting down the operation and immediately the code enforcement the next day came to our business and started going through the book looking for something to get us on? As you know CA is always like WA, MA, MD and FL first to implement environmental legislation and CA is the worst state to do business in with all their over regulation on everything from ridiculous labor laws to fines for ascetics.

The well-connected car wash owner gentleman’s name was Jack Galley and he is now dead. He was getting older and probably our competition and refusal to submit to his attacks finally killed him. So what, he cheated, and used his connections and abuse of power to attack us, we were a great company back then, we deserved the customers, so screw him. As his health started to fail him he sold his car washes to Wash Depot, a car wash consolidator, because he could not maintain volumes during illness and competition increasing in the area, mostly from us.

During that time, I watched the local carwashes from fifty miles come together and form a small association and go after our company during a 2-year battle with City Hall, planning commission, council, city attorneys office, public works and court room. We finally won, in the media, courtroom, city hall and in the Market Place.

We refused to give up, never give up. So suffice it to say; “You can go with the flow and work with the establishment or your can take your entrepreneurial talents, hard headedness and will and ram it up their ass!” We choose the second option. Most who try this lose. Personally I am not into losing. But I advise small business owners starting out, to be a little less hard hitting and go a little more with the flow.

You see often “discretion is the better part of valor” but if you are forced to, sometimes you have to fight to be a man. Think on this in 2006.

8 Business Pitfalls to Avoid

How can you increase your chances of achieving business success? By winning the lottery or inheriting oodles of money? Whether you are an established entrepreneur or you are just starting out in business you need to realise and accept that there is no quick fire road to success.

However when you take steps to avoid the cracks (pitfalls) in the footpath you stand a better chance of paving your way to business success.

Here are the 8 Pitfalls to Avoid:

  1. Success Breeds Success. Do you think you know everything about business? Have you realised yet that you don’t have all the answers? Become an effective and profitable business by seeking advice from people who have already achieved great success. Let’s face it they have done the legwork. Connect with highly successful achievers and absorb all the experience and knowledge you can.
  2. How Big is your Vision?Did your business start out as a small idea? Has your small idea grown, changed or evolved? How much impact is your small idea making toward to future? Think big from the start. See your business at varied intervals – five, ten, twenty years. Ask yourself – What do I want to achieve and How will I be remembered? Believe in your vision and make it happen.
  3. Who is your Market?Before you rush headlong into your business you must research your market. Never assume that you know who your target audience is or what they want. Assume and you may miss the biggest opportunity of your life. Understand what your market needs and adapt as your business grows.
  4. Don’t Ignore Social Media. Not entered into business battle with social media yet? Admittedly social media is the talk of the town – it’s in the moment, right now. But is it necessary for my business you ask? Quite simply yes. Social media used in a targeted way can be a very effective marketing tool. Learn how to use it and choose what suits you best.
  5. How Do People Get to Know You?Your brand is your reputation. Your brand is your personality. Your brand is what others think of you. What does your brand say? Make sure your brand meets with your standard, your expectation and delivers the identical message and service to each and every client you do business with.
  6. Look after Loyalty.Heard of the 80:20 rule? That 80% of your work comes from 20% of your customers. And who are these customers? Existing, loyal people who have established a long-term, ongoing relationship with your business. Don’t overlook these people and only focus on attracting new customers. Stay in touch with them and show your care and appreciation for their loyalty.
  7. Improve your Business.Ask for feedback. How else can you manage any issues that arise? How can you change if you don’t even know there is a problem? Or do you think that you are doing everything right?Request honest feedback at random intervals or as standard with all new customers. Learn, improve and achieve better results.
  8. Plan your Finances.What is the main reason why most businesses fail? Poor financial planning and negative cash flow. Start your business with a plan, follow your plan, adapt your plan, and watch your business thrive. Manage your money well; over-estimate your expenses and under-estimate your income. Surely you’d rather have more money than not enough?