Why You Need A Business Battle Plan

If you want to drive from Chicago to Albuquerque, do you just jump in a car, start driving, and see what happens? Drive real fast in no particular direction and hope you get there sooner or later? Not a chance. If you’re a rational person you’ll start with a roadmap or a GPS, and you’ll probably check more than one to compare and consider your options. You’ll ask people who have made the drive before to give you advice. You’ll find out how long it will take, what the landmarks and milestones are, which route suits your purposes best. You’ll make sure your car is in good shape so it won’t die on the way and leave you stuck in the middle of nowhere.

Then you’ll customize your roadmap, marking the towns where you’ll rest and refuel and the junctions to watch for, and the names and/or numbers of every road and highway you’ll take. You’ll print out that map and keep it right beside you for the entire trip, checking it often to make sure you’re still heading in the right direction. Or you’ll program your GPS with every important waypoint, and keep it in your field of vision at all times to check your progress and mileage.

Trying to run a business without a business plan is every bit as insane as trying to drive from Chicago to Albuquerque with no map, no directions, and no idea how to get there or how long it will take. In fact, running a business without a plan is even worse-it’s like driving BLINDFOLDED! It will get you KILLED. But that’s exactly what most business owners think they can get away with doing. And that’s one of the main reasons they end up stuck. They run around in circles with no direction until they run out of time, money, and energy, risking burnout or even bankruptcy.

But YOU are not going to be one of them, because YOU are about to create a bullet-proof plan and a budget and keep them beside you on the seat the entire time you’re at the wheel.

A business plan not only helps you stay on track, it also helps prepare you for battle. It becomes a kind of résumé and foundation for the entire business. It describes what the business really is, why you’re doing it, who is on your team, your strengths and weaknesses, and most importantly-how much you intend to earn and what you will do to get it.

If your business model requires investment capital, you might already have a business plan you created to show potential investors. If so, ask yourself this question: is it a plan you actually use day-to-day or something you dreamed up to make the business look good on paper that you haven’t looked at or thought about in the past six months?

If you think you don’t need a plan because your business model is so simple, or because there’s no need for investment capital at the moment-think again, soldier. Even if you were only driving from the house to the grocery store, doing it blindfolded would be suicide.

Kick Ass, Make Money & Have Fun Doing It!

Craig Zuber

Small Business Game, Big Business Win

My neighbors are entrepreneurs at heart. They are part of the 860,000 new small business enterprises that opened doors this year. At the rate they are going they could also be part of the churned small enterprises that will close their doors over the next year if they don’t proactively take preventive measures.

My neighbors represent the vast majority of small business owners entering the market daily. In the beginning they are brimming with bright optimism and bright ideas. By the end they wonder how they could have made it all work as they close doors on yet another opportunity.

What are my neighbors, and small business owners (SBOs) like them doing wrong?

Do small businesses need excess cash flow to make it in this market?

Do marketing mix, core competencies and/or niche marketing spell small business accomplishment?

Well…yes and no.

I don’t think ample cash reserves tell the entire story for how to be a small business success. Cash helps, but it’s one piece to the overall puzzle. I also don’t think complex stats and formal business jargon determine small business success either. It helps to talk-the-talk. It helps even more to walk-the-walk, but again complexity doesn’t help unravel the tangled web of linear progression.

Bottom line, a devotion to realizing and then seizing business opportunities can course an SBO onto the path of growth.

A business with cash that does not do this will falter. Just as a business with a small budget can do this and succeed.

Small companies can play in this business game to garner big business wins.

o Size Matters

Small businesses have the advantage in just that: their size!

Unlike larger corporations, small businesses are postured to agilely and quickly remedy non cost-effective processes, products, and/or services. Also, small businesses can advantageously leverage their span of control as it is more cross functional and less hierarchical than larger competitors. Hence, revisions can be implemented and evident to the consumer before problems become systemically ingrained.

Utilize your business size and its mobility to deliver effective results for your consumers and your employees.

o Dedicate your Wits

While cash flow is a routine focus for business sustenance and growth, do not neglect the need for creative brainpower. As tiring as constant innovation and inventiveness can be when intermingled with ever changing products, services and finances, understand thriving enterprises analyze the market for the best opportunities to meet consumer demand.

Your business is static until you make it dynamic.

o Know Yourself to Know Your Business

Competition is rampant and it can affect sales. Yet, there are enough resources to support the SBO. If you look around at the varying small organizations in a city district, you should be encouraged! For the most part, these businesses offer similar products and/or services as larger companies, yet they still thrive.

Know what you offer and tout your uniqueness. A small business is an external expression of its owner. So just doing what you do is differentiation! Recognize it, and champion it as a unique resource available only through your gateway.

o Listen to the Beat

You don’t have to have expensive customer feedback mechanisms to know what your customers are saying. Feedback comes your way all the time in hushed compliments and verbose criticisms.

Be a pulse chaser! In other words, seek what’s hot. Pulse chasing companies experience business progression and growth beyond the box in which they initially started. Don’t just ask customers if they satisfied. Strive to exceed their expectations. There certainly exist tangent markets of available market share if you’re willing to listen to what that market says.

o Do It Already!

Knowing what to do and not doing it is insanity. The point of business ownership lies in the freedom to mold your ideas into a value-added good or service. Yet, execution is the lacking factor capable of diversifying your product into a money-making entity versus a money-sucking unit.

Implementing other processes and streamlining existing ones are not necessarily easy steps, but such analyses are relevant and can result in longstanding progressive actions. Lean and agile corporations anticipate customer demand, but the battle is won in how they back up their hunch with consistently salable products or services.

o Burn the Midnight Oil

Business is rhythmic.

Hang in there long enough to learn your business’ battle rhythm. Decisions can then be made proactively versus reactively, which gives the SBO an offensive positioning.

The only way you’ll know any of this data, however, is through defining new processes, assessing their relevance and reassessing the overall process for positive repositioning.

And that takes time…so hang in there!

Small Business Battle of US and China

It turns out that the Chinese are incredibly superior businessmen, and one would have thought living in such a strained out and socially strict cultural society in the past, would have prohibited that from going on. But times have altered and the people of China are in fact often considered more improved capitalists than the citizens of the United States. There have been many business people come from rags to riches and become billionaires in the People’s Republic of China.

However, the best thing that is happening now and coming quicker than ever before, growing at a rapid pace is the rise of the Chinese small business social class. They are starting small businesses on the internet, small businesses on the street corners, and many are showing no fear in their pursuit of large money. This is a prosperous series of time for China to take advantage of on their small commerce power.

Most people do not understand it but in the United States seventy-five percent of the nation are employed by medium to small businesses and ten percent of the residents own a business. The USA is small-business, and it really is the spine of our financial system. Some people believe that the big corporations are the ones that make our market so sturdy, but that is not really even close to the truth. It is the small and medium size companies that make the disparity.

Even though the United States is still one of the top economies in the world they are quickly being downgraded due to the economy collapsed and the spread of capitalist globalization. Many experts predict that within around ten to twenty years the Chinese GDP will surpass the United States and will keep growing trending towards the positive for the next twenty years after that. For those living in the United States it may be of worry as the dollar is also being downgraded but in all reality the whole words business arena is changing and every country will have to adapt or be left behind. The United States has always been known to adapt to situations especially with business so it will be interesting to see which country emerges as the powerhouse of the 21st century.