Why You Need A Business Battle Plan

If you want to drive from Chicago to Albuquerque, do you just jump in a car, start driving, and see what happens? Drive real fast in no particular direction and hope you get there sooner or later? Not a chance. If you’re a rational person you’ll start with a roadmap or a GPS, and you’ll probably check more than one to compare and consider your options. You’ll ask people who have made the drive before to give you advice. You’ll find out how long it will take, what the landmarks and milestones are, which route suits your purposes best. You’ll make sure your car is in good shape so it won’t die on the way and leave you stuck in the middle of nowhere.

Then you’ll customize your roadmap, marking the towns where you’ll rest and refuel and the junctions to watch for, and the names and/or numbers of every road and highway you’ll take. You’ll print out that map and keep it right beside you for the entire trip, checking it often to make sure you’re still heading in the right direction. Or you’ll program your GPS with every important waypoint, and keep it in your field of vision at all times to check your progress and mileage.

Trying to run a business without a business plan is every bit as insane as trying to drive from Chicago to Albuquerque with no map, no directions, and no idea how to get there or how long it will take. In fact, running a business without a plan is even worse-it’s like driving BLINDFOLDED! It will get you KILLED. But that’s exactly what most business owners think they can get away with doing. And that’s one of the main reasons they end up stuck. They run around in circles with no direction until they run out of time, money, and energy, risking burnout or even bankruptcy.

But YOU are not going to be one of them, because YOU are about to create a bullet-proof plan and a budget and keep them beside you on the seat the entire time you’re at the wheel.

A business plan not only helps you stay on track, it also helps prepare you for battle. It becomes a kind of résumé and foundation for the entire business. It describes what the business really is, why you’re doing it, who is on your team, your strengths and weaknesses, and most importantly-how much you intend to earn and what you will do to get it.

If your business model requires investment capital, you might already have a business plan you created to show potential investors. If so, ask yourself this question: is it a plan you actually use day-to-day or something you dreamed up to make the business look good on paper that you haven’t looked at or thought about in the past six months?

If you think you don’t need a plan because your business model is so simple, or because there’s no need for investment capital at the moment-think again, soldier. Even if you were only driving from the house to the grocery store, doing it blindfolded would be suicide.

Kick Ass, Make Money & Have Fun Doing It!

Craig Zuber

Practical Internet Marketing – Why Even Your Internet Business Needs to Have a Plan

You have likely heard the saying, “If you fail to plan, you plan to fail”. This is especially true when it comes to your internet marketing business because without a very specific plan of action to follow, you will have no true way of knowing if your business is succeeding.

Being without a proper marketing plan for your business is like a general without a battle plan. Imagine how long a general would be in charge if they had no plan of attack. Well your business is no different. You cannot expect to get sale, gain customers, or beat the competition without knowing how to do it.

Now even the most seasoned military leader went through a process of being battle tested. He had to learn how to fight the battles first, then he applied those strategies in order to win one battle after another. You too must learn the tactics that will propel your business to the forefront of the business battlefield.

Build your internet marketing business (battle) plan.

Here are some basic steps you will need in order to get your business plan started:

Research your business model. Make sure you take the time to understand your own chosen business model. When it comes to internet based marketing, an e-commerce store can be quite different then creating your own informational products.

Learn what your business plan needs. As all businesses are different, so too will every business plan also be different. When you learn your business model, then you can also learn what specific requirements that will meets the needs of your business. Make a list of these needs.

Feeling industrious, write your own plan. A business plan can be quite simple or could read like a government budget plan. Do not make it harder then it has to be. You want to be able to understand it. Write a basic plan in a notebook that you can refer to often. You can always change it as you go.

Have one written for you. If you not an expert, then have a professional plan writer create one for you. This is often only needed if you want to get money from banks, but will still be good to have. Expect to pay a decent price for it, but it is well worth it.

To avoid this in the future, simply always make a plan. Even if it is a simple one.

Lack of planning in your business leads to a lack of growth and a lack of direction. You need to know where your going and how to get there if you want your internet marketing business to be successful. By creating a simple plan of action for yourself, even if it is on a napkin, you get an idea of how your business will work out in the long run and will be in a better position to map out your long term business strategy.

Business Strategy For Facilitative Leaders

Business Strategy

Did you know that business strategy is the art of deception? The study and design of your business strategy will have far reaching effects on your business. Many business leaders overlook the importance of understanding business strategy. As a result, many businesses fail or operate at sub par levels. There are many areas of business strategy to study, but the key components are (1) gaining a competitive advantage, (2) being an effective leader, and (3) winning with ease. These are all essential principles found in the book by Sun Tzu, The Art of War.

Gaining a Competitive Advantage

Competitive advantage can be won through avoiding commodity business models, knowing when to compete, gaining higher ground first, and by being original.

Avoiding the Commodity Business

Jack Welch, former CEO of General Electric, once said, “We are all just one stroke away from commodity hell”. The commodity is something that any business should stay away from. A commodity is a good that a business is powerless to change the price. For example, farmers are price takers and can only sell their goods for the price the world is willing to put on them. No matter how well the farmers does in raising up goods, the price will be what the market gives. There are many service businesses that have very little ability to change raise prices. If they do, they will not get any business. The bad thing about a commodity business is that the only way to sell is on price and that makes the profits go way down for everyone. The only way to get out of the price war is to gain higher ground.

To avoid commodity hell, the business must find an advantage. Some of the ways to get out of commodity hell are through branding, developing superior technology, and having top notch employees. Some companies develop a superior system that is efficient and that can manage a vast network well. There is a lot that can be said about each of these items.

Know When to Compete

In trying to gain the higher ground, there are a some good things to know. You should only compete when you know that you can win. You should never compete on a level playing field unless forced to do so. And, you should never ever compete in a battle that you are at a disadvantage.

Get Competitive Advantage First

In other words, take the higher ground before you compete. In that way, you will have a good chance to win. In business, battles are won before the competition ever begins. The best companies develop technology or intellectual capital first and then choose to compete when they think they can win.

Be Original

It is unlikely that any firm can gain the competitive advantage by trying to copy another. The reason is that the competitor will always be one step ahead of you and a smart competitor will even mislead you purposefully. Any business that wants a real market advantage will most likely need to develop their own ideas, keep them secret, and follow through.

Being an Effective Leader

A great leader must be strict, reward bravery, and avoid personal character downfalls.

Strictness as a Leader
Discipline must be swiftly carried out against the disobedient. There must be an effective system of rewards and punishments in place. The effective leader will be able to persuade others to the importance of the mission and commit them to work hard for the goal. Any leader that can’t manage their people must be removed.

Leader Character Downfalls

Some of the traits that can cause a leader harm are cowardice, recklessness, worry, hasty temper, and honor sensitivities. According to Sun Tzu, these are the five sins of a leader that lead you to get captured, bring destruction, trouble, shame, and poor decisions.

Rewarding Bravery

A great leader should reward people that are brave. People that step up and get things done that are risky or not popular should be rewarded for their efforts. The act of rewarding bravery has a great deal with keeping a company in competitive advantage. When employees are willing to take risks and give it their all, the intellectual contributions will give the company great advantage.

Winning With Ease

One of the greatest things that Sun Tzu said was, “What the ancients called a clever fighter is one who not only wins, but excels in winning with ease”. The greatest leaders know when to fight and when not to fight. They know how to compete in areas that are not well defended. They know how to use their people to win. When leaders win with ease, they are rarely given credit because it looks so easy. What many people don’t realize is that the battle was won before the fight began due to careful planning and strategy.

Final Thoughts

Business strategy is complicated. The businesses that do the best often the best at deceiving their opponents, balking their competitors plans, or, even better, have the best employees and constantly break new and higher ground before anyone else gets there.