Why You Need A Business Battle Plan

If you want to drive from Chicago to Albuquerque, do you just jump in a car, start driving, and see what happens? Drive real fast in no particular direction and hope you get there sooner or later? Not a chance. If you’re a rational person you’ll start with a roadmap or a GPS, and you’ll probably check more than one to compare and consider your options. You’ll ask people who have made the drive before to give you advice. You’ll find out how long it will take, what the landmarks and milestones are, which route suits your purposes best. You’ll make sure your car is in good shape so it won’t die on the way and leave you stuck in the middle of nowhere.

Then you’ll customize your roadmap, marking the towns where you’ll rest and refuel and the junctions to watch for, and the names and/or numbers of every road and highway you’ll take. You’ll print out that map and keep it right beside you for the entire trip, checking it often to make sure you’re still heading in the right direction. Or you’ll program your GPS with every important waypoint, and keep it in your field of vision at all times to check your progress and mileage.

Trying to run a business without a business plan is every bit as insane as trying to drive from Chicago to Albuquerque with no map, no directions, and no idea how to get there or how long it will take. In fact, running a business without a plan is even worse-it’s like driving BLINDFOLDED! It will get you KILLED. But that’s exactly what most business owners think they can get away with doing. And that’s one of the main reasons they end up stuck. They run around in circles with no direction until they run out of time, money, and energy, risking burnout or even bankruptcy.

But YOU are not going to be one of them, because YOU are about to create a bullet-proof plan and a budget and keep them beside you on the seat the entire time you’re at the wheel.

A business plan not only helps you stay on track, it also helps prepare you for battle. It becomes a kind of résumé and foundation for the entire business. It describes what the business really is, why you’re doing it, who is on your team, your strengths and weaknesses, and most importantly-how much you intend to earn and what you will do to get it.

If your business model requires investment capital, you might already have a business plan you created to show potential investors. If so, ask yourself this question: is it a plan you actually use day-to-day or something you dreamed up to make the business look good on paper that you haven’t looked at or thought about in the past six months?

If you think you don’t need a plan because your business model is so simple, or because there’s no need for investment capital at the moment-think again, soldier. Even if you were only driving from the house to the grocery store, doing it blindfolded would be suicide.

Kick Ass, Make Money & Have Fun Doing It!

Craig Zuber

Business Success in 4 Non-Negotiable Steps

As an entrepreneur you may have heard that financial success and growth is preceded by personal growth. The road to success begins with the decision to be successful. Your decision is later reinforced by the mental fortitude to stick to that decision through the highs and the lows that any business will undoubtedly offer.

The following four steps are non-negotiable on your path to success.

1 – Cultivating The Right Attitude is the foremost step in importance for any entrepreneur to master in order to create their first million dollars. I’ll paraphrase a quote by Ford here – Whether you think you can or can not, you are right! When you say “I CAN” you are more than halfway there already.

2 – Having Determination is the next order of business battle. Without determination, an entrepreneur lacks the drive to succeed. One without it will fail to plan, fail to ask for the sale of their product or service, and ultimately fail in their business.

An entrepreneur with an inner drive who is determined to succeed will see business problems as challenges and thrive on finding solutions.

3 – The right attitude and determination are nothing without the third non-negotiable step in business success: Taking Action. Nothing gets done without taking specific action. Sales are not made, progress is not achieved, and success is not had nor celebrated. It is easy to plan and theorize, and talk, but taking action is what pays the bills.

When in doubt, you should take action. Many new entrepreneurs spend the day “aiming” when they should in fact just be “firing” (…to use a shooting analogy).

4 – Last but not least: Seek Your Goals. That is to say, an entrepreneur should have obtainable goals that make them stretch, but not so much that they are totally out of reach. Having business goals forces you to plan, to evaluate, and to re-evaluate in order to achieve business success.

Know that accomplishing 3 out of the 4 non-negotiable steps to business success is not enough. All entrepreneurs must enact all 4 steps in order to attain the business and financial success you work so diligently toward.

Again you must take action to realize your goals coupled with the determination to persevere balanced by the attitude the You Can!

Now Go Get ‘Em!

Exclusive Business Strategies – Your Business Battle Plan

WRITING A BUSINESS BATTLE PLAN

Your business battle plan is one of the most important documents you will ever create as an entrepreneur. It will guide the direction of your company and also give potential investors a blueprint of the company’s structure, commitments, daily operations, and future objectives.

There are entire books-LONG books-about how to write a business plan. Reading a few of them is a great way to educate you. But meanwhile, let’s focus on the basics. What you really need here and now in the trenches is a simple plan that starts with where you are and what you’ve got and gives you a clear direction about what to do next.

The consultants and fancy graphics and appendices may or may not come later, but the kind of plan I’m talking about right here, right now, is one that covers the basics, one that you will understand and USE as a day-to-day action plan.

• Start by writing a detailed description of the business and the nature of the product or service you are offering.

• What is the purpose of the business and why does it exist? What drives the passion that made you start this business? These answers will become your mission statement.

• Make a list of competitors who offer the same product or service and point out how yours will be different and/or better. Dissect your competitors’ strengths and weaknesses as compared to yours.

• Who are your customers? How will they find you or how will you find them? This is the raw beginning of your marketing strategy.

• What are your revenue goals per month? Per quarter? Per year?

• What systems have you put in place to produce and deliver your product or service? To reach customers? To collect payment? To provide customer service and follow up? Think of all the steps in your process and the systems that will support them.

• How will you track all your actions and results?

• Write a 60-day action plan.

• Write a daily action plan for the next seven days.